BRIEF CASE STUDY SOLUTION SITUATION FINDINGS Chris Myers Nissan (CMN) in Daphne, Alabama, was challenged with the same dilemma many other dealers face: how to create an attention-getting, memorable ad that builds trac. It is one thing to make an ad everyone will notice, it’s quite another to make them notice AND act. CMN competes in the Mobile/Pensacola market with two other Nissan Dealers. T elevision advertising is very aordable and as a result it’ s a cluttered automotive TV market. CMN felt like they weren’t getting their fair share of the special nance market. Daphne is a higher income area and CMN saw an immediate opportunity for growth if they could attract these customers. STRONG created a mnemonic device to aid in recall of Chris Myers. Mnemonic devices are commonly

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