BRIEF CASE STUDY SOLUTION SITUATION FINDINGS There are approximately 200,000 independent repair shops (not including body shops) located in virtually every American city and town. Most studies indicate that 75% of motorists choose to patronize independents once their new car warranty expires. Toyota of Boerne (TOB) wanted to capture these customers and orphan Toyota owners to increase their service business. TOB is located in Boerne, T exas, an auent community in the T exas Hill Country 35 miles northwest of San Antonio. TOB competes with ve other T oyota Dealers in and around San Antonio. TOB had three objectives: Use Digital to drive service business. The strategy was twofold: be there when the customer needs you and show you have better value. TOB partnered with STRONG to im

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