Case Study
Hendrick Honda in Bradenton, Florida,
GOT YOUR ATTENTION? 205-313-4000 | jpstrong@strongautomotive.com | StrongAutomotive.com CONTACT JOHN PAUL STRONG TODAY BRIEF CASE STUDY SOLUTION SITUATION FINDINGS Hendrick Honda in Bradenton, Florida, is a successful Honda dealership but wasn’t operating at its full potential. HHB contacted STRONG to analyze the situation and recommend and implement a cohesive marketing program to help take them to the next level. The rst thing STRONG did was research the potential in the market with their proprietary CAPTURE Study. Rather than relying on just the market master data, CAPTURE identied the best geography for potential prospects (Killbox) regardless of their location in the market. Secondly, STRONG took an inventory of all HHB digital activities including but not exclusive to SEM