Case Study

McDonald’s, Irvine, Ayrshire

McDonald’s, Irvine, Ayrshire

! ! Challenge Pacific had to complete a comprehensive makeover of one of the most popular McDonald’s restaurants in the West of Scotland to a tight deadline. This was to be a “digital transformation” that included the company’s latest self-order kiosks as well as other costumer friendly features. It also had to chime with McDonald’s “Good Times” advertising campaign that highlights the role the company plays in bringing happy experiences to the public. Approach Knowledge was key as Pacific drew on their extensive experience of delivering McDonald’s transformations on time and on budget in a manner that results in minimal business down-time for the client company. The project commenced at the end of January, 2018, and progressed as normal, even during one of the worst spells of win

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