Amplification Of Dacia’s Floor Traffic At The Paris Auto Show
Amplification Of Dacia’s Floor Traffic At The Paris Auto Show
6 PagesAMPLIFICATION OF DACIA’S FLOOR TRAFFIC AT THE PARIS AUTO SHOWTHE CHALLENGE Auto makers have three main goals when present on car shows: 1. Increase traffic to their booth 2. Qualify visitors coming on their booth 3. Make the most relevant follow up (by email and phone) with the goal of getting visitors to schedule a test drive and potentially buy a car Dacia had to find a way to fulfill their first objective not to jeopardize the two latter. And that’s precisely what they approached us for when preparing their presence at the show. 01.OUR SOLUTION We were able to address all three of Dacia’s objectives using only a single sharingbox Original. This kept the footprint and scope small. The experience created was an animated GIF. The GIFs taken were sent by email, printed, and display
