Case Study Mattel: Barbie Dreamtopia Mattel’s campaign for iconic childrens’ toy, Barbie was a specifically joyous coming-together of all the right elements to create a well-rounded campaign that purveyed their key messages of helping, not only children, but their parents flex their creative muscles while also enjoying time together. Taking place in April 2015, the 4mediarelations teams involved crafted a fantastic creative brief that develop

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