Case Study
Mattel Story 01/03
Systems Management - The Brains Behind Barbie CCSS - Mattel's choice for a systems management solution ustaining a $1.9 billion dollar industry and representing a significant proportion of Mattel's success, Barbie is big business. Tyco Toys and Fisher Price also contribute to their growing empire, making them synonymous with toys around the world. Daniel Cruthirds and Joe Jaffe, key members of Mattel's technical support team, are responsible for