Rockstar Games: Red Hook Criterium
Rockstar Games: Red Hook Criterium
1 PagesCase Study Rockstar Games: Red Hook Criterium The Campaign Following the success of 2015’s broadcast campaign, Rockstar approached 4mediarelations this year with the prime objective of maximising their event’s coverage by focussing solely on media outlets within Greater London and a short travelling distance. In the studio to talk about the upcoming race, were its founder David Trimble and Team GB’s Team Pursuit gold medalist from London
