Case Study L’Oréal To tie-in with the release of L’Oreal‘s Age Perfect range of cosmetics, 4mediarelations were tasked by the world’s leading health and beauty brand to film and provide b-roll footage during the production of a video starring Oscar-winning actress Dame Helen Mirren. Describing how she believed that the ‘perfect age’ was the here-and-now, Dame Helen brought real Hollywood glamour to London’s South Bank, and conducted a faultl

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