Matching lookalike products, KVI pricing, competitor analysis and much more in Competera's case study for the omnichannel retailer SDVOR.
Matching lookalike products, KVI pricing, competitor analysis and much more in Competera's case study for the omnichannel retailer SDVOR.
9 PagesCompetitive Data at SDVORIn our business, strategy affects everything — productivity, sales, margin, etc. However, the right strategy needs the right data. With Competera’s competitive product data delivery and competitive comparison automatization we optimized category managing department and left only 6 price analysts to carry out intelligence tasks: research and analytics of competitors in each region, substitution of product analogues, work with coefficients in Competera (the ratio of packages, kg, etc.), work with own brands and manually set prices for KVI products. Natalia Guseinova PRICING ANALYST Data Power: Conquering The Home Improvement and Building Materials industry Matching lookalike products, KVI pricing, competitor analysis and much more in Competera's case stud
