Matahari, Indonesia's leading fashion retailer, teamed up with Insider to enhance its online presence and customer engagement, achieving a 356X ROI in four months. The partnership aimed to bridge the gap between offline and online experiences through personalized email and mobile strategies. By utilizing Insider's tools like the customer journey tool, Architect, and App Suite, Matahari improved email open rates by 328%, increased mobile engagement, and streamlined customer interactions with automated workflows. This digital transformation significantly boosted revenue, improved customer satisfaction, and created a seamless omnichannel shopping experience.

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