MARS Mars, Inc. wanted to evaluate if their advertising evoked the intended emotion of their consumers and if their emotional response to the ad could predict sales. THE SOLUTIONUsing Affdex for Market Research, Mars and Affectiva developed the first and largest research study tying facial reactions and emotional responses to sales effectiveness. Over 1,500 participants from France, Germany, UK & the US viewed over 200 ads, while their facial reactions were captured via webcam, and emotional responses were analyzed. Using single-source data, the emotional responses were tied to the sales volume for each product line: chocolate, gum, pet care and instant foods. THE RESULTS Affdex facial coding and emotion analytics was able to more accurately predict short-term sales than relying on self-re

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