Case Study

Unruly–using Affectiva’s emotion recognition

Unruly–using Affectiva’s emotion recognition

Pages 3 Pages

Unruly By bringing emotional intelligence to digital advertising, Unruly creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers. Unruly gets videos seen, shared and loved across the open web for brands that want to move people, not just reachpeople. Founded in 2006 across 20 locations worldwide, Unruly delivers emotional intelligence on a mission to #DeliverWow. After the 2017 Super Bowl, Unruly surveyed 1,500 panelists using the company’s content evaluation tool that helps advertisers maximize the emotional and business impact of an ad. Unruly used Affectiva’s Emotion AI facial tracking tool to identify the attention spent while watching the ads tested. The results were depicted in the full report, “Video impac

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