Case Study: Mars Situation Consumer Products Acquired by Mars several years ago, Doane Pet Care was the leading private label manufacturer of pet food, serving major branded companies and providing turnkey solutions for retailers’ store brands. The company’s leading customer, Wal-Mart, and its leading brand of dog food were interested in improving the brand and category management fundamentals used to manage an increasingly successful brand portfolio. Wal-Mart was achieving unprecedented success in per-store brand volume and share, and increasingly looked to the pet care company for strategic guidance in managing the brand on-shelf. Engagement Denneen & Company was retained to work with the Doane team to develop data analytics and insights that would help address growth issues and opportu

Join for free to read