TrueCar Light Emotion Data The TrueCar L.E.D. (Light Emotion Data) is a crowd-powered intelligent sensory experience that captures real-time emotive information and creatively displays data with a dazzling, interactive LED light show. TrueCar, the negotiation-free car buying and selling mobile marketplace, launched TrueCar L.E.D. , at the 2015Santa Monica Pier Twilight Concert Series. Developed by creative agency Tiny Rebellion, TrueCar L.E.D. is a crowd-powered intelligent sensory experience that captures real-time emotive information and creatively displays data with a dazzling, interactive LED light show to transform the traditional concert experience. Interacting with concertgoers in real-time and controlled by their collective emotions, TrueCar L.E.D. was the heartbeat of the conc

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