Case Study

Marriott Hotels encourage customers to ‘travel brilliantly’ with mobile-first Rewards campaign

Marriott Hotels encourage customers to ‘travel brilliantly’ with mobile-first Rewards campaign

© 2013 Yesmail Interactive Marriott and Mobile With 500 hotels and resorts in almost 60 countries worldwide, Marriott Hotels is among the leading brands in hospitality, transforming the industry with innovative concepts and enabling next generation travelers to ‘travel brilliantly’. In order to keep up with the breakneck speed of smartphone adoption, Marriott International launched a mobile app in 2011. The free app, available for iPhone and

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