MARKETO HELPS ZOETIS BE SUCCESSFULLY “CUSTOMER OBSESSED” CASE STUDY Challenge The leader in animal health solutions and a partner to veterinarians, Zoetis is a global animal health company dedicated to supporting customers and their businesses. Before Marketo, Zoetis focused on the tactical aspects of marketing with no ability to change courses quickly. An email might take three to five days to send out. In a single business unit, contacts

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