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Hero K12 partners with Marketo to transform marketing’s focus from building brand awareness to generating revenue

Hero K12 partners with Marketo to transform marketing’s focus from building brand awareness to generating revenue

Marketo
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Hero K12 software helps schools track all types of behavior and implement programs that shift the focus from punishing negative behavior to rewarding good conduct. School administrators, however, don’t typically budget for a product like Hero because they’ve never seen anything like it before. To address this challenge, Bryan Landaburu, Head of Marketing, needed to shift the company’s marketing programs from driving brand awareness to educati

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