Case Study

ColumbiaSoft Integrates Marketo & Microsoft Dynamics CRM for a Seamless Solution

ColumbiaSoft Integrates Marketo & Microsoft Dynamics CRM for a Seamless Solution

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COLUMBIASOFT INTEGRATES MARKETO & MICROSOFT DYNAMICS CRM FOR A SEAMLESS SOLUTION The Challenge ColumbiaSoft’s previous marketing automation solution did not integrate well with their Microsoft Dynamics CRM. Only a limited amount of data was shared between the systems, and it wasn’t updated in a timely manner, which made it difficult to segment leads properly. Because ColumbiaSoft’s services benefit such a wide and diverse audience, the c

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