Events.com Hits 200% of Quota First Quarter Using Datanyze Being in the events business isn’t all about promoting parties and setting up registration pages. It’s a crowded space where prospecting and competitive research often require manually scouring the web and sifting through mounds of data from disparate sources, including social media, company websites and events aggregators. Events.com VP of Sales, Charley Dehoney, was frustrated with the amount of time his reps were wasting researching and engaging accounts that were unlikely to buy. He knew the characteristics of an ideal customer, but felt that it took too long to find companies that matched. He needed a more efficient way to find the accounts that exhibited key buying signals and then find contact information for decision makers

Join for free to read