Marketing Performance Measurement of a Subscription based Software Business CASE STUDY www.course5i.com Business Impact Smooth transition to new business model powered by a smart and nimble decision engine Increase in CLV (Customer Lifetime Value) – ability to measure this using the solution (Overall revenue did dip as expected, due to the value of deals going down with subscription model) Client Leading US Software Applications Company Industry Information Technology Business Challenges To measure marketing performance real-time, during the company’s shift in business model from perpetual to subscription based licensing. The client had to shift its entire marketing strategy to accommodate the change. Approach Assess – Course5 business consultants and measurement practitioners c

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