THE DEMAND GENERATION MARKETER’S GUIDE to LinkedIn Marketing SolutionsYou’re a B2B marketer who lives in a world governed by leads, conversions, and direct response. And while your success is measured by bottom-funnel metrics, you know building and cultivating prospect and customer relationships is a full-funnel endeavor. It’s your job to create and nurture measurable, actionable interest in your brand, product or service — all while lowering your cost per lead and increasing your company’s return on investment — across channels. That’s a tall order. Especially when you consider today’s dynamic digital landscape and the way the buyers’ journey has changed and continues to evolve. The Demand Generation Marketer’s Guide to LinkedIn Marketing Solutions The Demand Generation Marke

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