Using External Data to Future-Proof Your Organization and Ensure Success Today and Tomorrow3 Predicting a black swan event You’ll have heard it said again and again in recent years: your organization needs to be more data-driven. And it’s true; no business can compete in today’s hyper-competitive commercial landscape unless they understand, in granular detail, what is happening under the hood, and why. Few people anywhere in the world would dispute that. The trouble isn’t that this perspective is wrong, it’s that it doesn’t go far enough. It’s true that we’re living through unprecedented times, and every organization is scrambling to respond and get back on track. For data leaders, this means having answers today that can help organizations steer through uncertainty. Dealing

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