3 Think bigger To compete today, you need to be able to confidently predict how you’ll perform tomorrow. It’s simply no longer enough to know how well your organization performed in the past. You need to know what’s coming so that you can figure out how to respond to market pressures and volatility, new trends, tastes, and technologies. These insights can’t be extracted from analyzing your historical and current datasets alone. How could they? We’re talking about scenarios that are either hypothetical or so new that you don’t have a blueprint to help you navigate and understand them. The unprecedented situation we’re all living in right now, as the whole globe adapts to a new economic landscape and reality, means you need to think bigger than basic data analysis. In other wor

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