3 Introduction From Jurassic Park to Independence Day to Godzilla, there’s one disaster cliché that comes up time and again in sci-fi stories of all stripes: no one listened to the scientist! Unfortunately, real life isn’t always that different. Data science teams don’t always get heard – to the detriment of everyone concerned. Sometimes, it’s because they’re tucked away in a different part of the organization from the business colleagues that should benefit from their findings. Sometimes, it’s because the machine learning specialists lack the skills to explain exactly why a pattern or insight should matter to a particular department head. Perhaps, data science and business priorities have drifted in different directions as a project progressed. Whatever the reason, this disconn

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