Market Opportunity Grid CASE STUDY This ensures ease of implementation in the market place Region Districts Areas States Cities Cell Sites Market opportunity grid is based on Areas to ensure ease of implementation in the market place. 97 Areas short list (25% of Areas) Key characteristics: Base share < Mean Gross share < Mean Gross share < Base share Base Share < Mean Gross Share < Mean Churn Reduction Opportunity: # of AT = 102 Gross Opportunity: # of Areas = 97 Hold Position: # of AT = 100 Accelerate Gross: # of AT = 22 Not Possible Accelerate Gross: # of AT = 13 Ideal State: # of AT = 10 Good Going: # of AT = 33 Gross share < Mean 64 out of 97 (16.9% of overall Areas) Key Characteristics: Not a base share or gross share leader . 64/97 Client Base vs Gross Rank Geography Hie

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