CAPTIVE BASE MANAGEMENT case Study IDENTIFYING PATTERNS AMONG EXISTING BASE TO IMPROVE CUSTOMER ENGAGEMENT AMONG SUBSCRIBERS WITH E-RECHARGE 52% OF SUBSCRIBERS VISIT A SINGLE RETAILER EACH SUBSCRIBER IS MAPPED TO A RETAIL CHANNEL BASED ON THE FOLLOWING VARIOUS SEGMENTED OFFERS ARE TARGETED AT DIFFERENT GRADES OF RETAILERS IN THE CAPTIVE BASE RETAILER GRID REVENUE RETAINED AT 1% ON HVC/UHVC RESULTING IN REVENUE SAVING OF USD 0.087 MN CAPTIVE BASE RETAILER GRID IS OBTAINED BASED ON NUMBER OF MAPPED CUSTOMERS AND % OF HVC/UHV SUBSCRIBERS IDENTIFYING SUBSCRIBERS TOP- UP BEHAVIOUR 45% NO E-RECHARGE 55% WITH E-RECHARGE 52% PETROL STATION PETROL STATION LIKE BEHAVIOUR NEEDED TO DEFINE CAPTIVE BASE ON MOST VISITED RETAIL OUTLET CUSTOMER WHO HAVE RECHARGED BY E-RECHARGE MODE ARE ONLY MAPPED CUS

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