BIG IDEA Captured and expanded reach into the Asian market for Lamb Weston using a real-time build— test—build approach OPPORTUNITY THINKING principle Grafting together big ideas requires brilliance from both the individual and the organization. BI_0001 509 737 9900 | info@new-edge.com | www.new-edge.com | @NewEdgeTeamBIG IDEA ¦ With the growing Asian population (China, India, South East Asia) accepting and craving potato products,

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