Identifying potential latent IDD needs to maximize revenue, in an IDD intensive market
Identifying potential latent IDD needs to maximize revenue, in an IDD intensive market
1 PagesInternational Calling Opportunity Case Study Identifying potential latent IDD needs to maximize revenue, in an IDD intensive market IDD year on year performance show usage grows by 57% & revenue by 13%. 57% 13% KPI Penetration: -2% Usage/user: +3 % Usage days: 0 Revenue: -6% Yield: +7% HIGH VALUE DISPLACEMENT IS THE BIGGEST CONCERN. No separate Nepal pack available, part of 10 country calling pack. Need to understand if displacement subscribers are in Pack or Not in pack. Usage KPIs decline for Nepal users in both Packs & Non-packs. Displacement from pack subscribers accounts for majority of displacement. NEPAL PACK LAPSING HIGH reveals lapsing from IDD pack higher than average lapser - 19% vs. 11%. 80% of Displacement loss coming from High value segments. 80% 19% Vs 11% CUSTOMER CROSS
