1 Case Study – Air Cargo Hub Market Entry Study for Air Cargo Hub in Malaysia The challenge A private Malaysian port operator intended to launch an air cargo hub and logistics park adjacent to its passenger air hub to diversify its business. The objectives of the study were to develop a strategic business proposal through understanding of air cargo volume trends in the region, customer decision dynamics, competitor value proposition and operations (KLIA, Bangkok, Singapore, Hong Kong etc.), as well as its potential customers (air cargo carriers) to facilitate a successful implementation of the plan. The process Spire undertook secondary research to identify general market trends in air logistics. Our consultants then held in-depth, face-to-face interviews with air cargo ca

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