1 Case Study – Automotive Parts Logistics Market Entry Study for ASEAN Distribution Centre The challenge A leading global motorcycle manufacturer in Japan sought to grow its aftermarket parts business in ASEAN by establishing a distribution centre within the region. The objectives of the study were to: Assess the feasibility of developing the ASEAN market for specific aftermarket parts, accessories and lubricant oil Recommend the most suitable location for their ASEAN region distribution centre 2 Case Study – Automotive Parts Logistics Market Entry Study for ASEAN Distribution Centre The process Spire conducted an analysis on legal, regulatory and macro-environmental conditions as well as market situation and suppliers of non-original parts and lubricant oil. Supported

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