Case Study
Manufacturing Company Transforms Its Sales Culture
“There were three aspects to the program for moving our team to a solutions provider orientation: 1) Getting everybody speaking the same language in front of the customer and talking about the customer’s business. 2) Aligning around how we’re managing our accounts and sales cycles. 3) Adopting a common framework for how we coach and lead our salespeople.” -David Furman Raymond Vice President, Marketing Page 1 of 2 Manufacturing Com