Case Study

Philips Transforms its consumer lifestyle sales & marketing approach

Philips Transforms its consumer lifestyle sales & marketing approach

Pages 1 Pages

Summary Industry Consumer lifestyle sales and marketing Number of Employees 20,000 Program Goals Transform the sales & markeing division to ensure that consumer insights are interpreted and executed effectively. Improve effectiveness of marketing campaigns through a scalable and repeatable data- driven approach. Engage high-potential sales & marketing staff in principles of performance excellence. Improve ROI for campaigns through incr

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