www.adparlor.com ADPARLOR.COM INFO@ADPARLOR.COM 75% Savings in CPV Cost 31% Increase in Completion Rate 86% Savings in CPC Cost RESULTS CASE STUDY Retail Advertiser Making Strong Impressions with Twitter Video Coffee retailer experiences incredible video performance The Strategy Twitter replaced its click-to-play format with autoplay in mid-2015 to create a more seamless user experience that would generate more completed views and lower CPV

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