Leveraging the Power of Twitter, Off-Platform: The Twitter Publisher Network finds new audiences
Leveraging the Power of Twitter, Off-Platform: The Twitter Publisher Network finds new audiences
1 Pageswww.adparlor.com ADPARLOR.COM INFO@ADPARLOR.COM RESULTS CASE STUDY Retail Advertiser Leveraging the Power of Twitter, Off-Platform The Twitter Publisher Network finds new audiences The Strategy AdParlor’s client tested a pair of identical campaigns that promoted a contest, with a goal of link clicks—one was on the Twitter timeline, the other on the TPN. § Apps are completely brand safe § Advertisers can create a blacklist of apps they want
