Making Headlines with Experimentation Optimizely After a century and a half of reporting the news that matters most to Minnesota, the Star Tribune looked to extend its digital reach in an all-too- competitive marketplace. By embracing Optimizely and its robust experimentation platform, Star Tribune grew its digital subscriber base and found a better balance of consumer and advertising revenue. 35% Increase in digital subscription volume year over year 20% Lift in overall revenue from free article experiment 37% Lift in subscription conversion rate from free article experiment Products Used Optimizely Web X Personalization Deliver tailored experiences across every customer touchpoint Learn More Star Tribune Learn More"“Optimizely helped us understand what works, and what doesn't. So we now

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