Improving Customer Experiences Through Experimentation Optimizely Metromile disrupted the $200 billion dollar car insurance industry with their innovative pay-per-mile model. When they wanted to experiment with their online marketing practices, they turned to Optimizely and CROmetrics. The partnership allowed Metromile to evolve its website visitor experience for the better and lower its customer acquisition costs. 39% Experiment success rate 12% Customer conversion increase from the first Conversational Series test 250% Increase in experiment velocity from start of engagement to today Products Used Optimizely X Web Enable everyone in your organization to improve every experience. Learn More Metromile Learn MoreCROmetrics Learn More "“From day one, the team at CROmetrics has been great to

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