Delivery Hero Optimizely Digital heroes in the takeaway market Delivery Hero is the world's leading platform for takeaway orders over the Internet. The company, founded in 2011 and headquartered in Berlin, operates in more than 40 countries on 5 continents, for example in Germany with their Foodora, Lieferheld and pizza.de brands. The ambitious goal of Delivery Hero is to become and remain the market leader in all countries in which the company is represented. To achieve this goal, Delivery Hero must provide its customers with an excellent customer experience and continuously optimize it. Only with digital experiments is it possible to recognise customer needs, says Erin McLaine, Global Head of Conversion Rate Optimization at Delivery Hero. Based at the company’s Berlin headquarters, she i

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