Making eCommerce Run More Efficiently With a Personal Touch
Making eCommerce Run More Efficiently With a Personal Touch
2 PagesSUCCESS STORY: BANZAI Making eCommerce Run More Efficiently With a Personal Touch Italy’s Leading Online Retailer Entrusts Genesys to Support Over 18 Million Monthly Customer Transactions Merging Functions for Unified eCommerce Spectacular growth propelled Banzai. Having started out selling IT products, it has the largest share of the lucrative Italian white goods market with 70 collection points in 60 towns. On average Banzai serves more than 18 million customers every month, fulfilling over one million orders with a combined value of €160 million. This success owes much to a decision made four years ago when the company chose to merge logistics, distribution, and customer service. Chief Operating Officer Alessandro Cernigliaro said, “Back then, our people, systems, and conta
