Case Study

Making Customer Centricity a Necessity

Making Customer Centricity a Necessity

Pages 5 Pages

“At Western Union, we believe that our brand stands for customer trust, reliability and delivering on a promise. Focusing on our customer experience across the organization reinforces that brand promise and, ultimately we can deliver better business results. It’s that simple.” DAVID THOMPSON Chief Technology Officer, Western Union Making Customer Centricity a Necessity Since 1871, Western Union has provided consumers the means to send finan

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