Case Study

Using feedback to enable agile improvement and customer-led development

Using feedback to enable agile improvement and customer-led development

Pages 4 Pages

Making it easier to do business with 3M 3M uses science to improve lives and help solve the world’s toughest challenges. The multinational company makes tens of thousands of products, generating more than $35 billion dollars in annual sales, with operations in more than 50 countries. As a manufacturer, 3M often uses third-party distributors and partners to bring products to market.3M has linked satisfaction to operational and financial metrics. For example, they know they get about twice as many calls from detractors as they do from promoters, so eliminating problems that cause calls is a big cost saver. The company also gets several points of additional revenue growth from promoters who are highly satisfied and engaged

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