How do you both reach and teach your target audience when you’re launching a relatively unknown product? With contextual relevance and an entertaining angle. Google and Relatable identified a key target audience of 600,000 consumers that were reached with a total of 15 relevant influential ambassadors. Make your speaker smarter Chromecast Audio plugs into your speakers and lets you stream music from your favorite apps using your iPhone, iPad or Android device. Driving additional word of mouth To drive for additional engagement and word of mouth, each influencer encouraged their followers to tag their friends and share their own favorite summer party tip for a chance to win a chromecast + speaker summer kit. More than 300+ people participated in the campaign, increasing ove

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