whitepaper : How to Build a Rock-Solid Demand Factory in Y our Organization Make Marketing MatterLearn more: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2016 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 Marketing has been undergoing a transformation. Success in marketing today has moved beyond aligning sales and marketing, or aligning various marketing groups. T oday marketing is at the epicenter of the organization. Gone are the days in which innovative products and great people were sufficient for success; now you must transform your entire organization int

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