How to Build a Marketing Metrics and Analytics Dashboard
How to Build a Marketing Metrics and Analytics Dashboard
9 Pageswhitepaper : How to Build a Marketing Metrics and Analytics DashboardLearn more: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2016 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 TABLE OF CONTENTS Why Do Y ou Need a Dashboard? 3 Measuring Marketing’s Impact 4 The Four Phases of Dashboard Development 5 Phase 1: Planning 5 Phase 2: Data Discovery 7 Phase 3: Design 7 Phase 4: Build 9 Summary 9Learn more: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2016 DemandGen International, Inc. All rights reserve
