Improving Sales and Marketing Alignment whitepaper : Working together to achieve mutual goalsLearn more: www.demandgen.com | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2017 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 2 Alignment between Sales and Marketing is widely considered essential to capitalizing on business opportunities. The tightly integrated systems, processes and collaborative culture of a well-aligned Sales and Marketing organization are among the most critical requirements for growing market share and improving customer engagement. World-class marketers realize the

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