2/14/22, 12:54 PM Make “human experience” your organizational compass - Smarter Business Review https://www.ibm.com/blogs/services/2020/09/16/make-human-experience-your-organizational-compass/ 1/7 Make “human experience” your organizational compass Companies must shift from narrow customer-centric approaches to improving the lives of everyone they interact with—including employees and business partners. By IBM Consulting | 5 minute read | September 16, 2020 Matt Candy is Global Managing Partner of IBM’s digital experience agency, IBM iX. He helps global enterprises reinvent their customer experience through human-based design. He has been with IBM since 2002. ? Smarter Business Strategy ? Experience ? Technology ? Operations ? Industries ?2/14/22, 12:54 PM Make “human experience” your orga

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