Case Study

Major Grocery Chain Assures Delivery of Customer Loyalty Program with TruView Solution

Major Grocery Chain Assures Delivery of Customer Loyalty Program with TruView Solution

Pages 2 Pages

l CASE STUDY l Customer Profile This major North American food and drug retailer is a highly-recognized name in the industry, offering a wide range of products at a fair price both online and in stores across the country. In business for close to a century, this retailer has always focused on delivering value to their customers. A constant innovator, they’re always looking for new ways to enrich their customer’s experience. With almost 200,000 employees supporting over a thousand stores in more than a third of the US, this retailer uses a number of different complex multi-tier applications to keep the business running and customers happy. Business Challenge In the low-margin grocery business, every sale is crucial and every customer interaction is vital to the long-term viability

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