Industry-First A/B Test Proves 29% Lift In Store Visits For Big Box Retailer

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www.placeiq.com | 212.255.8570 | info@placeiq.com CAMPAIGN OBJECTIVES A/B TEST METHODOLOGY Drive in-store traffic to national Big Box Retailer and capture increased purchases related to the Super Bowl Integrate with Big Box Retailer’s CRM database to reach and message loyal customers Use PlaceIQ’s new Place Visit Rate (PVR®) A/B controls to measure changes in store visitation of Big Box Retailer’s customer base PlaceIQ proactively holds

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Industry-First A/B Test Proves 29% Lift In Store Visits For Big Box Retailer

Industry-First A/B Test Proves 29% Lift In Store Visits For Big Box Retailer

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