Dell displays its star monitors in style on LinkedIn Combining striking visuals and video with clear, data-driven messaging has driven high-value engagement around monitors and client peripherals, and outperformed all of the brand’s targets The Challenge • Engage IT and business decision-makers around Dell’s product line • Build wider awareness and engagement across influential end-users • Move businesses through the funnel from awareness to readiness to buy • Reinforce Dell’s position as commercial monitors market leader • Play a central role as part of a multi-vehicle, fully integrated campaign targeting every stage of the customer journey Solution • Sponsored Content and short Video Ads in the LinkedIn feed • Highly visual approach as a driver, highlighting the product line •

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