A Case Study Powered by M acerich Increases Digital Touchpoints Mappedin and Macerich Unveil Dynamic Directory PlusIntroduction As technology and the way people shop continually evolve, Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that can adapt alongside industry changes. Mappedin's Dynamic Directories provide shoppers with interactive, intuitive, 3D maps to navigate the Macerich shopping centers. Users of the digital interface can search for a location and populate directions to their point of interest. The Customer An S&P 500 company, America's Macerich is one of the country's leading owners, operators and developers of major retail real estate. Macerich is different. Their unique and irreplaceable properties and domina

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